Rise & Run, an IPG Health company, announced today that Laura Florence has joined the team as Chief Creative Officer. In her new role, she will partner with President Linda Bennett to guide the creative direction for the agency and its clients. Together, they will develop innovative, multichannel marketing solutions that integrate strategy, creativity, and technology.
“We are thrilled to have Laura join us during this pivotal time for Rise & Run,” said Bennett. “Her extensive experience in both pharma and consumer marketing, along with her passion for innovation and mentorship, aligns perfectly with our ambition to challenge the status quo in healthcare marketing.”
With a career spanning three decades, Laura has worked with major brands and industry leaders such as Kimberly-Clark, Mondelez, Procter & Gamble, Nike, and Jeep. She brings a unique blend of creativity, data-driven strategy, content expertise, and business acumen to her role. Laura excels in navigating the complexities of the DTC and HCP sectors while adhering to regulatory guidelines, producing groundbreaking work that drives change and impacts behavior. Her career highlights include serving as a juror at prestigious award shows like One Show (Jury President in 2024), LIA, Clio, and Effie Awards. She has twice judged at the Cannes Lions Health Grand Prix for Good and has been a mentor for the See It Be It program. Before joining Rise & Run, she was Executive Creative Director at Havas Life São Paulo.
Laura is known for her passion for social impact, mentoring emerging talent, and fostering a culture of inspiration and innovation. She is dedicated to advocating for women and creating more leadership opportunities for women in the creative industries.
“I’m excited to join Rise & Run and collaborate with Linda and the entire team to continue the exceptional work they are doing for our clients,” said Florence. “We are in a revolutionary era in health communications where data and technology are integral to our lives, but the real difference lies in the ideas. I aim to lead my team in creating authentic narratives that resonate deeply with patients and healthcare professionals.”
Launched in May 2024, Rise & Run is IPG Health’s newest full-service agency, blending strong consumer roots with renowned expertise in science and health industries. As part of the award-winning IPG Health network, Rise & Run and its clients have access to a suite of AI-powered platforms and tools designed specifically for healthcare marketers.
