DoubleVerify, a leading software platform specializing in digital media measurement, data, and analytics, has announced two significant appointments on March 26th, 2024. Anna Forbes joins as the Regional Vice President for Northern Europe, while Natalie Denyer takes on the role of VP, Account Management for EMEA. These appointments signify DoubleVerify’s commitment to expanding its commercial presence and strengthening its foothold in the EMEA region. Forbes and Denyer will play instrumental roles in broadening DV’s market reach and nurturing partnerships, ultimately enhancing media quality and driving improved business outcomes for European clients.
With more than twenty years of experience in the ad tech industry, Anna Forbes has held leadership positions across Europe and the US with notable companies such as The Trade Desk, Xandr, and now DoubleVerify. Her expertise lies in crafting long-term strategies for clients and fostering the growth of companies from startups to established entities, maximizing their potential. Forbes’ contributions have been recognized, earning her a nomination for Ad Tech Personality of the Year in The Wires Global 2022, underscoring her significant impact on the industry. In her new role, Forbes will spearhead DV’s expansion strategy in Northern Europe, focusing on engaging key brands and agencies in the region and ensuring their success.
Expressing her excitement about the appointment, Anna Forbes stated, “DoubleVerify’s top-notch product, leadership, and team represent an exceptional combination that I’ve long wanted to be a part of. I eagerly anticipate contributing to helping more advertisers harness media quality to achieve better protection, performance, and outcomes.”
Natalie Denyer brings a wealth of experience from various ad tech, agency, and media roles, including stints at GroupM and dentsu. After establishing her own consultancy in 2023, Denyer utilized her extensive commercial expertise to support clients with business strategy, growth, and operations. In her new position, Denyer will play a crucial role in accelerating strategic relationships and enhancing market awareness for Pinnacle®, DV’s Unified Service and Analytics Platform.
Reflecting on her new role, Natalie Denyer remarked, “Media efficiency is paramount, especially as advertisers seek to optimize towards tangible business outcomes. DoubleVerify leads the industry in providing actionable insights and controls that drive results. I am excited to strengthen our existing client relationships while forging new partnerships.”
In addition to these appointments, DoubleVerify’s EMEA team will be bolstered by the arrival of Christian Schwarz as Regional Senior Brand Sales Director EMEA, formerly with Oracle Advertising, and Timothy Evans, who joins from Spotify as the new Senior Sales Director for DV’s AI solution, following its acquisition of Scibids last year.
Nick Reid, DoubleVerify’s SVP and Managing Director EMEA, expressed enthusiasm about the new appointments, highlighting the wealth of experience and expertise they bring to the team. He emphasized their crucial roles in driving DoubleVerify’s growth and ambitions in the European market, ensuring continued expansion and success for the company.
