The prestigious WARC has recently unveiled its annual Creative 100 ranking, showcasing the most innovative advertising agencies worldwide.
Securing the top position this year is BETC Paris, solidifying its reputation as a world-class agency. Mercedes Erra, president and founder of BETC Group, along with Bertille Toledano, president of BETC France, Rémi Babinet, president, founder, and CCO of BETC Group, and Stéphane Xiberras, president and CCO of BETC France, expressed their gratitude for this honor. They emphasized that achieving the number one spot is a significant achievement that recognizes the effectiveness of their creative approach, which has been a cornerstone of their work for the past 30 years. This accolade is particularly special as it coincides with the agency’s milestone anniversary, further highlighting their ongoing commitment to excellence in the advertising industry.
