Tom Ford recently made headlines by seizing control of some of the most prestigious out-of-home (OOH) advertising displays in the world for an unprecedented live stream from Milan Fashion Week, showcasing its Fall/Winter Womenswear 2024-2025 collection.
This remarkable 30-minute event was broadcast live on iconic screens including Piccadilly Lights in London, the Nasdaq Tower and MiFi in New York’s Times Square, and The Moxy in Los Angeles, capturing the attention of fashion enthusiasts across the globe.
The event marked a collaboration with digital out-of-home (DOOH) giants Ocean Outdoor and Branded Cities, which together operate The United DOOH network. This partnership extended beyond the live show, incorporating broader OOH campaigns that highlighted images from Tom Ford’s beauty line.
Nick Shaw, the Chief Revenue Officer at Ocean Outdoor, commented on the event’s significance, stating, “The unique appeal of The United’s outdoor screens is unmatched, showcasing the immense potential of OOH advertising to enhance brand visibility on a large scale.”
Denise Levine, Chief Revenue Officer at Branded Cities, also emphasized the significance of the collaboration for luxury brands aiming to make a significant impact across the Atlantic. “The United offers a prime platform for luxury brands to dazzle an international audience. Broadcasting a Tom Ford fashion show live from Milan in key cities like London, New York, and Los Angeles is a testament to the extraordinary appeal of iconic OOH locations,” she remarked.
