Independent Spanish Media Agency, EQUMEDIA, Integrated into Serviceplan Group’s Mediaplus
The leading independent Spanish media agency, EQUMEDIA, is now being seamlessly integrated into the Serviceplan Group through its media agency subsidiary, Mediaplus. In this transition, the Spanish media agency will be rebranded as Mediaplus Equmedia, marking its integration into the largest independent agency group in Europe. Simultaneously, Alma Mediaplus, the existing media agency of Serviceplan Group in the Spanish market, will be renamed Mediaplus Alma.
Serviceplan Group is renowned for its technological prowess and holds a strong position in the media landscape through Mediaplus. Additionally, it is home to one of the world’s largest creative agencies and boasts a leadership role in the digital and technology sector via Plan.Net.
With the integration of Mediaplus Equmedia, the group gains access to considerable volume, extensive capabilities, and over three decades of experience in media planning and buying within the Spanish market. Mediaplus Equmedia is also known for its trading excellence and robust digital capabilities.
This strategic move empowers Mediaplus Equmedia to offer a more comprehensive global communication proposal. It achieves this by closely collaborating with other agencies within the House of Communication in Spain and internationally. This integrated approach, pioneered by Serviceplan Group, reimagines how brands connect with consumers by merging Creativity (Serviceplan), Media (Mediaplus Equmedia and Mediaplus Alma), and Technology (Plan.Net) all under one roof.
Matthias Brüll, Global CEO of Mediaplus, highlights the significance of this expansion: “This new addition to the House of Communication fortifies our expansion plan in Spain, which began with Mediaplus Alma and now continues with Mediaplus Equmedia. We share values, a business model, and a long-term vision with Mediaplus Equmedia. Their profound understanding of the Spanish market, combined with their robust capabilities in planning, media buying, trading excellence, and digital aptitude, will substantially enhance our commitment to delivering the best solutions for our clients’ daily media management.”
José Luis de Rojas, CEO of Mediaplus Equmedia, expresses excitement about the integration: “We are incredibly excited and proud to be part of the Serviceplan Group. We believe that there is no better strategy for clients navigating their media management than to have the support of an independent media agency that aligns with our values and business model. Joining the European leader of independent media agencies will enable us to offer our clients all the benefits of a global network while adding a distinctive factor rooted in personal connection and a commitment to prioritizing their utmost satisfaction.”
