J/PR Becomes UK Agency of Record for Hilton Luxury Brands
J/PR, a specialized communications agency, has been selected as the agency of record for Hilton Luxury Brands in the United Kingdom. This appointment encompasses Hilton’s esteemed portfolio, including Waldorf Astoria, LXR, and Conrad hotels and resorts.
Focused primarily on the EMEA region, J/PR’s primary objective is to develop and implement a comprehensive PR strategy for Hilton’s Luxury Brands, effectively communicating important brand milestones and announcements. The agency will play a vital role in supporting Hilton’s ambitious growth plans, which involve the opening of 18 hotels within the next five years. Notable upcoming launches include the Waldorf Astoria Admiralty Arch in London, Waldorf Astoria Platte Island in the Seychelles, and LXR Hotels & Resorts in Abu Dhabi.
Eleanore Longley, Director at J/PR, expressed her enthusiasm about collaborating with Hilton Luxury Brands in the UK market. Recognizing the brand’s exciting period of expansion, Longley emphasized the agency’s commitment to support these developments, alongside the exceptional existing properties within the portfolio.
While J/PR has been serving as Hilton Luxury’s client in the US market since 2020, this UK appointment marks the first time the brand has secured PR representation in the country. J/PR specializes in luxury travel, hospitality, lifestyle, wellness, and culinary communications. The agency’s UK client roster includes renowned luxury hotels such as The Goring Hotel in London and Cliveden House.
Earlier this year, J/PR was also chosen as the agency of choice by Relais & Châteaux, a globally recognized collection of individually owned luxury hotels and restaurants.
