Initiative UK has announced the appointment of Rachel Coffey as its new Chief Strategy Officer. Coffey revealed the news on LinkedIn. Before joining Initiative, she spent over 13 years at Mindshare, where she held various leadership roles, most recently serving as Strategy Partner. In this role, she managed some of the UK’s largest accounts, including M&S, Unilever Beauty, and EON Next.
In her new position at Initiative, Coffey will lead the strategy team. She is the first senior hire by the new CEO, Will Spence, signaling a bold new direction for the agency.
Coffey’s LinkedIn post read, “After an epic 13+ years at Mindshare, I am so excited to finally be able to announce that I’ve started a new position at Initiative as Chief Strategy Officer for the UK.”
Rachel Coffey is a seasoned professional with extensive experience in UK-focused media planning and strategy. Her expertise includes Marketing Strategy, Brand Building, and Media Planning, with a track record of working with brands at the forefront of cultural trends.
Throughout her career, she has collaborated with some of the world’s leading brands, driving innovation and excellence in media strategy and planning. Her work has been recognized with Titanium and Grand Prix awards at Cannes Lions, as well as golds at Media Week.
