Yvette Meijer has been appointed as the European Operations Director at Wildstone, a premier entity in the outdoor media infrastructure sector, amidst a transformative period for the Out-of-Home (OOH) advertising industry.
Bringing a wealth of over 35 years in operations, procurement, and management from the telecommunications sector, Meijer’s career includes significant roles at Ericsson, Nokia, Colt Technology Services, and most recently, Cellnex Netherlands. Her tenure at Cellnex was marked by her leadership as the Deputy Country Managing Director for the Netherlands, overseeing telecommunications infrastructure and data centre services. Her experience spans multiple roles across Colt Technology Services in various countries including the UK, Netherlands, and Spain.
In her new role at Wildstone, Meijer will collaborate closely with the Global Managing Director and Chief Operations Officer. Her focus will be on strategic oversight for the European operations, managing daily operations, and aiding European Managing Directors in pushing forward Wildstone’s goals for growth and digital advancement in Europe.
Since its inception in 2010, Wildstone has risen to prominence by curating a portfolio of over 5,000 outdoor advertising assets across several key European markets, including the UK, Ireland, Spain, the Netherlands, and Germany. The company is actively working to increase its market presence through the acquisition of new sites and by transforming traditional billboards into digital formats as part of its digital shift strategy.
This initiative is timed with a global surge in digital OOH advertising, projected to grow from $23 billion to $46 billion by 2029, advancing at a compound annual growth rate of 15.2%. Digital OOH is set to outpace all other advertising mediums, growing four times faster than its traditional paper-based counterpart.
On her appointment, Meijer expressed excitement about joining Wildstone at a pivotal time, emphasizing the unique opportunities that digital innovation brings to the OOH industry. She looks forward to leveraging her extensive experience in telecommunications to contribute to the sector’s evolution.
Philip Allard, Chief Operations Officer at Wildstone, expressed enthusiasm for Meijer’s appointment, noting her extensive background in telecommunications infrastructure as a significant asset for Wildstone’s ambitious expansion and digital transformation efforts in Europe.
