Ogilvy One is set to redefine its role within the Ogilvy network, focusing on pioneering customer experience and relationship services for clients worldwide. Kent Wertime, an Ogilvy stalwart with over two decades of experience, has been appointed as the global CEO of Ogilvy One. His tenure at Ogilvy includes leading the Ogilvy One division in Asia and serving in top management roles, including his ongoing position as Co-CEO of Ogilvy APAC.
The revamped leadership team at Ogilvy One boasts prominent figures such as Roberto Fara, taking on a new global role in creative experience alongside his duties as Chief Creative Officer of Ogilvy Spain. The team is further strengthened with key regional leaders and specialists, including Rajesh Midha (NoAm), Clare Lawson (EMEA & Chief Client Officer), Ab Gaur (APAC & CEO of Verticurl; Global Chief Data and Tech Officer, Ogilvy), and several others who will drive the brand’s innovative and data-driven creative solutions.
In Australia and New Zealand, Ogilvy One’s operations will engage about 200 individuals, collaborating closely with Bower House Digital and Verticurl to leverage their data and marketing technology prowess. Jason Davey, Ogilvy’s Chief Experience Officer, will spearhead Ogilvy One’s efforts in these regions, emphasizing the unique capabilities Ogilvy One brings to its clients.
Davey highlighted the progress made in integrating services for clients and stressed the importance of leveraging Ogilvy One’s distinct combination of creativity, data, AI, and brand-building expertise, especially in today’s challenging economic climate. Ogilvy One’s approach focuses on cultivating unique, meaningful relationships between brands and their customers, standing out in a market saturated with generic strategies.
Ogilvy One offers a comprehensive suite of services aimed at designing bespoke customer relationships, including customer acquisition, service design, continuous commerce, CRM, and loyalty programs, all supported by a global technological infrastructure anchored by Verticurl. The team consists of approximately 3,800 experts worldwide, working across various disciplines to serve an impressive roster of both B2C and B2B clients, including leading global brands like IBM, Mondelēz, and Coca-Cola.
Devika Bulchandani, global CEO of Ogilvy, and Kent Wertime both emphasize the evolution of marketing towards more personalized, direct engagements with consumers, a vision that Ogilvy One embodies with its refreshed leadership and strategic focus. Wertime specifically notes the critical role of creativity in differentiating and reinforcing brand-consumer relationships in a highly competitive market. Ogilvy One aims to craft impactful, relevant, and lasting connections, leveraging its deep brand insights, creative excellence, and robust data and technology infrastructure to stand out in the digital age.
