Diet Coke is rolling out its latest campaign, ‘Love What You Love, By You’, building upon the momentum of its 2022 initiative, ‘Love What You Love’. This new chapter focuses on celebrating the vibrant and unabashed spirit of Diet Coke enthusiasts by placing them at the forefront of the campaign.
Featuring a dynamic array of over thirty quotes paired with striking visuals created by actual fans from the UK, the campaign embodies a fun and refreshing take on self-expression. It showcases ordinary people savoring Diet Coke in their unique way, emphasizing that the most authentic endorsers of the brand are the consumers themselves.
The campaign will be brought to life through a comprehensive marketing strategy, including a fresh TV commercial inspired by genuine moments of enjoyment, alongside Video On Demand (VOD), out-of-home (OOH), and digital advertisements set to launch across Great Britain starting March. Additionally, it encompasses social media, digital marketing, influencer partnerships, public relations, and promotional activities in stores throughout the year.
In a move to enhance the campaign’s reach, Diet Coke is collaborating with a selection of influential brand ambassadors, such as AJ Odudu, Vogue Williams, Oliver Proudlock, and Layton Williams. These ambassadors are celebrated for their genuine and unreservedly positive outlooks in their personal and professional lives.
Omar Sadiq-Baig, Senior Brand Manager at The Coca‑Cola Company, expressed excitement about elevating the campaign: “We are thrilled to elevate our message by spotlighting the true stars of our brand – the Diet Coke drinkers. We have something very special planned for later this year that promises to directly engage our fans in delightful ways. Stay tuned for exciting developments both on your screens and in stores.”
