New leadership signals agency’s growth strategy for 2024 and beyond
As part of its vision for sustained expansion, the agency has appointed Dunham to spearhead its day-to-day operations, bolstering its national presence and client portfolio.
With over three decades of expertise in branding, marketing, and communications, Dunham brings a wealth of experience to his new role at Varsity. He has steered numerous research endeavors, strategic initiatives, and tactical campaigns for various senior living entities and leading brands targeting mature demographics.
Varsity’s Roundtable Project serves as an ongoing platform for sales and marketing executives within life plan communities and age-in-place programs across the country.
For Dunham, assuming this new position offers a chance to guide clients through the evolving landscape of retiree expectations while challenging prevailing stereotypes in senior marketing. Furthermore, it presents an opportunity to advance Varsity’s mission of fostering strategies that drive qualified leads and sales conversions for its senior living clientele. “Our commitment revolves around these two fundamental objectives,” Dunham emphasized.
