Takko Fashion Expands E-commerce Presence Across Europe
Takko Fashion, a prominent German discount textile retailer, is continuing to bolster its European e-commerce footprint. Following the recent launch of their online store in the Netherlands, the company has initiated online sales operations in France.
With a network of nearly two thousand stores across 17 European countries, over half of which are located in Germany, Takko Fashion holds a substantial position in the affordable clothing market. Historically, the retailer primarily operated through physical stores. However, in 2016, they ventured into the online realm with the introduction of a German e-commerce platform. This strategic move contributed to a remarkable milestone in 2022, as the company achieved a record annual turnover of 1.22 billion euros, with 13 percent of it as profit.
Expanding E-commerce Horizons in Europe
Towards the end of the previous year, Takko Fashion disclosed its intentions to expand its e-commerce reach beyond Germany. In April, they commenced online sales in Austria, and just last month, their online store became accessible to Dutch shoppers. Now, they’re making their online presence felt in France. France has been a market where Takko has been active since 2018, and online shopping is experiencing more positive growth than in many other Western European nations. Customers in France can enjoy the convenience of free in-store order pickups, while home delivery through Colis Privé is available for 5.99 euros.
Looking ahead, the opening of Takko’s online store in the Czech Republic is scheduled for the coming month. However, the launch of an online store in Slovakia, as previously mentioned, has reportedly been delayed for strategic reasons.
Focus on Profitability
Since the spring of 2022, Takko Fashion has been under the leadership of Dutch CEO Tjeerd Jegen, who recently announced his departure. A successor has not been named yet. Prior to his departure, Jegen emphasized the company’s commitment to maintaining profitability in their online sales operations, despite offering low-priced products with narrow profit margins.
Jegen explained, “Customers have a strong incentive to pick up and return items to the store, with 50 percent of returns processed in-store, and nearly 80 percent of returns are handled this way. This model ensures profitability for us, making it a sustainable approach.”
