Mango Ends Sales of Other Brands on Its Marketplace After Two Years
Mango, the Spanish fashion retailer, has made the decision to cease selling products from external brands on its online marketplace after a two-year stint. Previously, Mango had offered items from brands like Rituals through its online channels. This move comes as Mango experienced substantial online sales growth, close to 10 percent, in the first half of 2023.
The company’s marketplace was officially launched in Spain in 2021 and subsequently extended to six other markets, including The Netherlands, Germany, the UK, and France. Italian lingerie brand Intimissimi was the inaugural addition to Mango’s platform in 2021, followed by Rituals a year later.
Mango reported total sales of 2.7 billion euros in 2022, marking a 20.3 percent increase. Approximately one-third of Mango’s revenue is now generated through digital sales. The company’s half-yearly financial report for the summer revealed a 10 percent growth in its ecommerce division compared to the same period the previous year, with the majority of this revenue growth attributed to the mobile application. Currently, Mango’s revenue exceeds pre-pandemic levels.
Despite these successes, Mango has chosen to discontinue the sale of other brands on its platform. The company’s decision is rooted in its desire to prioritize and strengthen its own sales channel and technological capabilities, all aimed at enhancing the overall customer experience.
