Former Redwood BBDO Creative Content Director, Emily Fleuriot, Joins MSL UK as Head of Content and Copy
MSL UK has appointed Emily Fleuriot as the new Head of Content and Copy, bringing her extensive experience as the former creative content director at Redwood BBDO. In her new role, Fleuriot will report to Executive Creative Director Michael Dowell and collaborate with recent hire Janelle Feliciano to bolster the agency’s creative offerings.
Taking over from Jane Cloete, who now serves as an expert knowledge consultant at McKinsey & Company, Fleuriot’s professional background includes notable positions such as creative lead for Walgreen Boots Alliance global brands at Refinery 29. During her tenure there, she contributed to white-label digital and social campaigns as well as co-branded content solutions.
Fleuriot has also made significant contributions to various organizations including Sunshine, Grey London, Reach plc, Hearst Digital, Net-a-Porter Group, and Matchesfashion.com. She is recognized as a Creative Equals Future Leader and has been a longstanding pro-bono mentor for the Who’s Your Momma mentoring program at She Says Women.
Expressing her approach to creativity, Fleuriot stated, “As a creative content director, I’m obsessed with crafting 360° creative concepts built on what makes people tick, while being equally passionate about how we get there through diverse, collaborative teams, and inclusive, equitable processes.”
Dowell expressed enthusiasm for Fleuriot’s appointment, highlighting her comprehensive experience across various mediums. He emphasized her fresh perspective and dedication to delivering earned storytelling through creativity that resonates throughout the user journey. The addition of Fleuriot is expected to accelerate MSL UK’s content offerings and propel their creative capabilities forward.
